The use of keywords on articles is arguably one of the hottest subjects of debate as far as blogging is concerned. Some schools of thought believe they should be used not more than 3 times in an article while others believe they should be not more than 2% of the entire post.
Nobody knows it all when it comes to use of keywords; even the SEO experts don't know it all. People only try to write based on personal experiences. Only the search engines know exactly the algorithms they use for handling the issue of keyword.
However, there are things common sense should teach us. Writing an article of 400 words with a particular keyword appearing over 20 times would definitely send the wrong signal to Google and the other search engines.
That you want to rank for a particular term is not to say you should stuff the whole write up with that term and pay little or no attention to the rest parts of the article. Doing that would invariably make your work meaningless, worthless and completely useless.
It would be nice to write quality post and spread your keywords throughout the content. This is done after you have carefully and successfully chosen the term you want to rank high for, using the keyword research tools.
The search engines love to see your keywords placed in the first 200 words of your article. So you make sure the first term you have in mind must appear in the first 200 words.
One way to make them count is to incorporate them into your headings and subheadings. In this way the search engines are made to pay adequate attention to your SEO keywords. Remember that your headings and subheadings are different fonts, so they draw Google's attention into looking at what is in there.
Let's assume you want to rank for the keyword "website design", you can start by having 'website design' in the title of the post. Then add 'designing a website' to the first 200 words.
Move further by adding the term 'make a website' into a subheading and explain the point clearly for it to really be meaningful in the place you've added it.
You then progress to adding the term 'website company' to an anchor text or text link to link to one of the topics you have on your site that explains the subject better. You should not just add an anchor text with the keyword when it actually does not link to similar subject, otherwise it would be interpreted as spamming.
Finally, in your conclusion section, you add 'create your own website'. In this way you have been able to use the keyword and the keyword phrases in different areas of your site without sounding monotonous with the term "Website design".
Keyword can appear in more than 3 places on your post. This is highly dependent on the size of the post, terms that cannot be explained clearly using synonyms, and also applying phrases instead of just one keyword throughout.
In conclusion, remember that even as keywords are needed for your SEO ranking, adding excessive keywords to your post could be interpreted as spam and attract penalty from the search engines. They must be used with extra caution.
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